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The opportunity to redesign the IBM IT infrastructure website was a ground up redesign based on an entirely new marketing initiative called POV 2.0. This included content audit and reorganization, streamlining the entire Information Architecture, experience strategy, and new UX based marketing funnel.
- CONTENT REORGANIZATION
- STREAMLINED INFORMATION ARCHITECTURE
- EXPERIENCE STRATEGY
- RESPONSIVE DESIGN
EXPERIENCE GOALS
- SIMPLIFIED STORY FLOW
- OPTIMIZED USER JOURNEY
- IMPROVED CLICK THROUGH RATES
UX METHODOLIGIES
- CONTENT AUDIT
- USER STORIES
- PROCESS FLOWS
- SITEMAP CREATION
- EXPERIENCE STRATEGY
- WIREFRAMES