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The opportunity to design the IMBRUVICA.COM website was the challenge to design a single entry point for a drug with multiple indications. This required creating a landing page that acted as a hub to direct two user types into two unique indication information flows.
BUSINESS GOALS
- MULTIPLE INDICATIONS CONTENT
- MULTIPLE USER TYPES
- HCP & PATIENT SITE INTEGRATION
EXPERIENCE GOALS
- BIFURCATED CONTENT
- INTUITIVE NAVIGATION
- HCP & PATIENT SITE INTEGRATION
UX METHODOLIGIES
- USER STORIES
- PROCESS FLOWS
- SITEMAP CREATION
- WIREFRAME CREATION