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The opportunity to design the START-UP NY.COM website was the challenge to design a single entry point public website for multiple user types to gather information and, if applicable, apply to the New York State new business tax savings program. This required creating a landing page that acts as a hub directing users to the appropriate information desired. We also designed a beautiful interactive map that delivered all the same pertinent content from a visually interactive platform.
BUSINESS GOALS
- ALL INCLUSIVE CONTENT HUB
- MULTIPLE USER TYPES
- ENGAGING VISUAL EXPERIENCE
- INTERACTIVE MAP
EXPERIENCE GOALS
- INTUITIVE INFORMATION HUB
- LOGICAL CONTENT STRUCTURE
- INTERACTIVE MAP
UX METHODOLIGIES
- PERSONAS
- USER STORIES
- PROCESS FLOWS
- INFORMATION ARCHITECTURE
- SITEMAP CREATION
- WIREFRAME CREATION