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The opportunity to redesign the GERBER.COM website was an opportunity in optimization. This included streamlining the entire Information Architecture, introducing a tile style type content module treatment, and APP functionality integration.
BUSINESS GOALS
- STREAMLINED CONTENT
- RESPONSIVE DESIGN
- APP INTEGRATION
EXPERIENCE GOALS
- STREAMLINED INFORMATION ARCHITECTURE
- RESPONSIVE STRUCTURE
- APP INTEGRATION
UX METHODOLIGIES
- CONTENT AUDIT
- USER STORIES
- PROCESS FLOWS
- SITEMAP CREATION
- WIREFRAME MODIFICATIONS